Wisenheimer
Branding/Packaging Project

Santa Cruz, California

Wisenheimer is a bold, boundary-pushing cannabis brand based in Santa Cruz, specializing in concentrates and vape cartridges. From the start, the creative brief was clear: make it loud, make it vulgar, and make it stand apart from anything else on the market. They weren’t interested in blending in—they wanted to disrupt.

With a unique recipe that infuses hop and orange terpenes into their oil, Wisenheimer offers an unconventional flavor profile that mirrors the brand’s attitude.

I led the design of the brand identity, logo, packaging, and custom illustrations—crafting a visual system that matched their unapologetically wild tone while staying grounded in professional execution. The result is a brand that’s raw, fearless, and unmistakably Wisenheimer. 

Wisen on white.png
Wisen small Package.png
wisen tall package.png
wisen colors 2.png

Illustrations:

Wisenheimer wanted various illustrations for their packaging and marketing material. Here are just a few.

wisen illustrations.png
wisen lettuce characters.png

Brand Inspiration:

wisen brand inspo.png

Concepts that didn’t make the cut:

We went through lots of concepts and changes before finalizing the above. Here are a couple of the options provided.

Wisen unused concepts 1.png
Wisen unused concepts 2.png
Wisen warning 2.png

“Be the weird you want to see in the world”

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