OCB Rolling Papers & Cones
Chicago, IL
As Art Director and Lead Designer for OCB Rolling Papers, I led the brand’s creative direction across all platforms. My responsibilities included end-to-end product development, such as designing custom dielines, building cohesive brand systems, creating product mockups, and producing sales and marketing materials. I also managed a small in-house creative team while remaining hands-on with original illustrations, branded merchandise, photography, and video content.
I developed and maintained a comprehensive asset library, created motion graphics for digital campaigns, and designed large-scale trade show experiences for events including CHAMPS, Hall of Flowers, and NACS. In early 2025, I successfully led the design and launch of Shopify Plus websites that resulted in a 35 percent increase in total sales, a 41 percent increase in average order value, and a 118 percent improvement in conversion rates. This initiative also generated more than one million dollars in cost savings. My work supported both B2B and DTC strategies and contributed directly to brand growth and customer engagement.
Core Branding
Developed and executed the core visual language for the OCB brand, including typography, color system, messaging, and iconography to create a consistent and recognizable identity across all platforms.
Product Branding
Designed distinct product-level branding for each paper type, ensuring cohesive packaging systems while emphasizing unique material benefits like sustainability, smoothness, and origin.
Website
Worked closely with web developers and marketing to implement a responsive e-commerce experience that reflects OCB’s brand personality and drives user engagement across desktop and mobile.
Social
Created a suite of social assets including promotional graphics, campaign visuals, and brand voice guidance to ensure OCB remained bold, relevant, and on-brand across platforms.
Photography
Edited, shot, and art-directed lifestyle and product photography to highlight OCB’s quality, sustainability, and brand vibe while ensuring visual consistency across all touchpoints.
Reels / Animation (sound on)
Produced short-form video content and motion graphics to drive social engagement and educate consumers on product features, rolling techniques, and brand values.
Packaging Mockups
Designed and built high-quality, editable PSD packaging mockups used across the website and product handbook. Each file was structured for flexibility, allowing the team to easily update designs as new SKUs and product lines were introduced.
Sell Sheets
Designed clear and compelling sell sheets for B2B use, showcasing product features, SKUs, and promotional opportunities to drive wholesale interest and distributor buy-in.
