Highrize Cannabis
Packaging Project

Santa Rosa, California

I was brought on by Highrize Cannabis to help visually define their bold, outdoorsy identity through packaging and illustration design. My role included developing a suite of custom artwork and layout designs for their signature product: 12 mini pre-rolls packed in a travel-ready tin and sealed in vibrant mylar bags.

Each bag was designed to reflect a specific product mood—Indica, Sativa, or CBD blend—through rich, scenic illustrations inspired by nature and adventure. Whether it's a snowy alpine slope, a forest retreat, or a tropical coast at sunset, every design aimed to capture the spirit of exploration that defines the Highrize brand.

Working closely with the founder, Todd, I crafted visuals that are not only eye-catching on retail shelves but also align with the company’s roots in cannabis culture, friendship, and accessibility. The packaging design maintains a clean, premium feel while delivering strong shelf presence and storytelling power. True to their mission of being "California’s Original Friend-Maker™."

From logo lockups to color palettes and detailed landscapes, every visual element was tailored to celebrate the brand’s commitment to quality, community, and outdoor lifestyle.